Happy International Women’s Day! This year the official theme for IWD is #ChoosetoChallenge, a call to action to show your commitment to challenging inequality, calling out bias, questioning stereotypes, and helping forge an inclusive world.

The UN’s theme for this year is ‘women in leadership: achieving an equal future in a COVID-19 world’ – this theme celebrates the efforts by women all around the world in shaping a more equal future and recovering from the pandemic. Women have been at the front line of the COVID-19 crisis, as caregivers, healthcare workers, teachers, community organisers and some of the most successful national leaders in the fight against COVID-19. 

Today we’d like to take a look at some of our own female role models from our industry, as women are forging their own career paths and taking control over their professional successes. 

Tech Trailblazers

Sheryl Sandberg

We’re starting with Sheryl Sandberg, COO of Facebook. She manages Facebook’s sales, marketing, business development, human resources, public policy and communications. At TEDWomen in 2010, she spoke about being one of the very few women at the C-level of business, and highlighted how many women unintentionally ‘lean back’ from leading at work – lending itself to the title of her book ‘Lean In’ which has helped bring the conversation around women in the workplace back to the forefront. She is also a leading female role model in her personal life, having come to a ‘mutual agreement’ in her engagement last year, stating that more women should propose as they are fully formed partners making that decision.

Kimberly Bryant

Kimberly Bryant founded the nonprofit organisation Black Girls Code after struggling to find a diverse computer programming course for her daughter. Her mission is to teach a million girls of colour to code by the year 2040. Her organisation has played a key role in transforming the technology industry, and issues that the majority of people in tech were oblivious to until Google’s first diversity report in 2014, showing that just two percent of Google’s employees were black, and only thirty percent were women.

Susan Wojcicki

Susan Wojcicki is the CEO of YouTube, having had a career in the tech industry for over 2 decades. She was involved in the founding of Google, becoming their first marketing manager, and Time magazine have called her ‘the most powerful woman on the internet’! Having had five children, she is extremely vocal about the importance of balance between family and career, and has been an advocate for the expansion of paid maternity leave and countering gender discrimination at technology companies. She is a real example of using your platform to lift other women up and she has paved the way for women to excel in high-level tech positions.

Dr Marian Croak

Marian Rogers Croak is a Vice President of Engineering at Google. She has spent decades working on groundbreaking technology, with over 200 patents in areas such as Voiceover IP, which laid the groundwork for making calls over the internet like Skype and Google Hangouts – without her how would we have stayed in touch through the pandemic! Now, she’s part of the Google team developing artificial intelligence responsibly, and she’s making sure that it has a positive impact, as she has approached her entire career designing technology with people in mind.

IWD @ Acquiro

At Acquiro we’re proud to have many female staff members in leadership roles and are committed to the development of females in the workplace. For us, workplace equality isn’t just a gimmick for IWD, it’s something that we champion and action. From senior strategists to service leaders and the Acquiro board, we ensure female voices are heard at all levels.

Meet two of our own digital marketing superstars….

Director/Head of Content – Kat Foster

Starting her digital marketing career in 2009, Acquiro director and our Head of Content, Kat Foster, has been managing content teams since 2012. Kat has spent much of her career mentoring and developing new writers, many of whom have gone on to create content for global brands and lead their own teams at agencies across the UK. Today, Kat is responsible for building the Acquiro brand and taking charge of all things content as part of our wider SEO team.

Head of Social Media & PPC Account Manager – Katie Fitzpatrick

After completing a Bachelor’s Degree in Marketing in 2009 and going out into the world of work, Katie went on to start a Masters Degree in Marketing Management in late 2013. Shortly after this, she fell pregnant with her first child at the age of 22. Katie completed her Master’s Degree and graduated in November 2014 with newborn baby Callie at her side. She’s since gone on to work with some of the worlds biggest brands, both in-agency and in-house for the likes of Harley-Davidson and Kia Motors UK. Katie currently manages our social media service, creating tailored content and strategies for our client social channels. Not only that, but she is also part of our PPC account management team working on paid ads.


The digital marketing landscape is one that needs diversity and thanks to communities such as Women in Tech SEO, female voices are not only being heard, they’re being pushed forward as mentors, speakers and leaders in their field. Like all agencies, we know we can do better and this IWD we join #ChoosetoChallenge to call out gender bias, discrimination and stereotypes and commit to seeking out and celebrating women’s achievements

We’re always looking to add new talent to our teams. Wherever you are on your current career journey, why not take a look at our current vacancies?

Get advice from our experts, free of charge.
Send Message
Hankinson House, Falcon Court Preston Farm, Stockton-on-Tees TS18 3TS
01642 130 340
Contact Us
Close Bitnami banner