With the number of social media users growing each year, it makes sense for any business to look into the benefits of paid social media. Over 70% of small businesses use social media channels to promote their companies, with platforms such as Facebook, Twitter and Instagram having a combined number of more than 2 billion active users a month.
As a business, if you’re looking to do any of the following then paid social media is a potential gold mine;
- Increase annual revenue
- Stay ahead of the competition
- Generate leads
- Retarget lost leads
- Retain existing customers
So, let’s look at 6 benefits of using paid social media to boost your business online.
1. Better Understanding of Your Customers Needs
Social media platforms have the ability to collect high-value user data through audiences. For example, the audiences that engage with your ad campaigns the most will typically be the ones that are most interested in your products. You can then cross-reference their shared interests and better understand their decision making process. This then allows you to optimise your advertising efforts to meet their needs.
2. Higher Engagement with Audiences
Linking to the point above, social media platforms give you advanced control over filtering your ads to a specific group of users. When using Facebook ads, you can segment your ads based on demographics, interests, behaviour and connections.
You can then break each of those down into smaller segments. This gives you the ability to isolate all the relevant data about your ideal consumer and combine them. You can also use information about the apps that people use, pages they follow, their connections etc.
3. Establish Brand Awareness
Social media can help you raise brand awareness, as well as establish credibility for what your business stands for. Providing you have the necessary resources, quality content, a good strategy and transparency, social media platforms will grant your business the opportunity to reach a global audience.
4. Higher Customer Retention
Companies that want to build a strong brand need to ensure their customers have something they can connect to. The posts you publish and the campaigns you run need to tell a story. The more lasting your impact, the more memorable you will remain in the minds of consumers.
Even customers that don’t convert will have your brand stuck in their subconscious, ready to appear the moment they need your products or services. Building long-term relationships with consumers is more difficult than it used to be, but you have the opportunity to boost your ad and brand recall with paid social media.
5. Higher Quality Traffic
Quantity over quality is a myth when it comes to paid social media, the sheer number of people you reach through social media can be great, but you can’t forget the very first benefit of paid social media – you get to pick your audience. That means you’re already targeting quality through quantity, meaning you end up with traffic that prompts high-quality leads.
Once you’ve got an audience that understands, it’s just a matter of finding the best way to reach them. Some respond to visual content, others respond to words. Whichever it is, the common factor is that people recognise the quality of your offer.
6. Building a Strong Online Presence
This is where paid social media comes into play with all of your other digital marketing – you need to tackle it from all angles. And if you’re also advertising offline too, you need to make sure everything is linking together. This is what’s called omnipresence. Having the same message across your paid social media, SEO, PPC and even offline marketing gives you the best chance of success, as there’s more chances for people to remember you.
Even combining paid social media with SEO, you can get a devoted base of online followers that will not only engage with your content, but also promote it.
And there you have it. 6 benefits of using paid social media to boost your business online. I could go on about the many more benefits, but these are some of the most important, and should be factors to consider when it comes to creating your paid social media plan.
In the meantime, if you are considering organic social media as well as paid social, read our blog on Organic & Paid Social Media – What’s the Difference?
Give us a call on 01642 130340 or email email@example.com to discuss your paid social media account with us, or for any further queries.