Social media has become a prominent part of almost every company’s marketing strategy, no matter what industry you’re in. That is why a social media content calendar will be the organisational tool of your dreams.

Image showing a paper calendar and social media content calendar.

Knowing how important social media is, then I assume you’ve got your own social media content calendar, right? If you have, great! This blog might teach you a few extra tips to get the most out of your calendar. If you answered no, then don’t worry, this blog will have everything you need to help you create a social media calendar that you’ll find useful.

Before we jump in, I’m going to quickly take you through what exactly a social media calendar is.

A social media calendar is an overview of your upcoming social media posts which can be organised in the form of a spreadsheet, Google calendar or interactive dashboard. Each entry usually includes a combination of the following elements:

  • The date and time the post will go live.
  • The social network and account it will be posted to.
  • The copy and creatives used on the post.
  • Links/tags/products to be included.
  • Any extra info (e.g. is it an Instagram Story, Facebook Story or something else?)

Not sure what one looks like? Here is an example of a social media content calendar from HubSpot. You can also download this template for free.

Why Should You Use A Social Media Calendar?

1. Save time

By planning ahead what content you will post and when, you can save yourself time in the long run by not having to think on the spot about what kind of content you should post. It allows you to plan ahead, batch your work together and avoid multitasking that will inevitably cause you to forget something.

2. Regular posting

No matter your goal for posting on social media, everyone in marketing will tell you that posting regularly is important. By posting regularly and showing up in your audience’s feed you’re more likely to engage them.

3. Reduce the risk of mistakes

Planning ahead reduces your risk of mistakes including typos that can sometimes allow the point you’re trying to make a little irrelevant.

4. Avoid missing out on key events

This includes events like sporting events; World Cup/Euro games, national/international days that allow you to have a bit of fun (think Star Wars Day etc.). A great tip for finding out some of these big days to celebrate is to use a site like which gives you every single day that exists across the world. From serious issues like World Heart Day to the more ridiculous days like Talk Like A Pirate Day.

5. Track & improve

Your social media calendar provides the opportunity to schedule your posts and look back at the data to see when your posts got the most engagement, which posts performed the best and a whole host of other options. This allows you to make changes and tweak your content for future months based on your own data.

Now we’ve looked at the WHY you should create a social media calendar, let’s take you through the HOW.

How to Create a Social Media Calendar

1. Audit

The first place to start for your social media calendar is to have a look through your current social channels to see your audience, the kind of content you’re currently posting, the levels of engagement you’re getting and what kind of posts you’ve been making so far. Your audience is one of the most important things when it comes to your audit. If you’re posting content meant for 20-30 year olds to an audience for 50-60 year olds, you’re never going to be successful no matter what you post.

2. Choose your social channels

This might not sound important, but trust me, it is! Let’s say your primary audience is 40+. What social media platforms are people aged 40+ most likely to use? It’s unlikely they will be using TikTok, but they are likely to be on Facebook. It would be smart to put your posts out on Facebook in order to have them seen by the right type of audience.

3. Make a content library

This is somewhere that you should keep all of your images, graphics and videos that you use to post on your social media channels. You can use platforms such as Google Drive or Dropbox to host your content library, just make sure that it’s got enough space for all of your files and that it’s accessible from your phone as well as your computer.

4. Establish your workflow

Now it’s time to start outlining the bones of your daily, weekly and monthly social media. You’ll want to think about a few different things; how often you want to post to each channel, the best time to post on each channel, who needs to approve posts and what the process is for coming up with new content. Once you’ve got that, it’s a good idea to put it all into a separate tab of your spreadsheet to make it easier to manage if you have a full team of people.

5. Create your posts

Now it’s time to start creating your posts and putting your ideas together into your spreadsheet in order to see how your social media posts are going to play out. You’ll quickly get an idea of how easy your calendar is to follow and whether you’ve got enough ideas. Don’t worry if you don’t have enough ideas to start with, there’s plenty of resources to help you.

6. Start posting

You’re ready! It’s time to start posting or scheduling your social media posts. Keep in mind that if you want to use real time images that you’ll need to put some time aside to take those images so you’re able to schedule the posts out in advance. My best advice is to schedule your posts so that it takes the stress out of putting time aside each day to post. Remember, the whole point of creating this social media calendar is to help you be as prepared as possible, which includes scheduling your posts to save you time and make your life easier.

And that’s it, all the tips and tricks for creating your own social media calendar. Use all these tips and tricks to make the most of your social media and see how you can improve your own content.

Interested in the benefits of paid social media? Read our latest social media blog: Why Use Paid Social? – The Benefits

Give us a call on 01642 130340 or email to discuss your paid social media account with us, or for any further queries.

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