So long 2020, it’s been….different. It’s safe to say 2020 was not the year any of us expected. As a digital marketing agency, we’ve seen first hand the impact that the pandemic has had on retailers across the globe. In a year where online shopping because a necessity for many, we have been at the […]
A brand’s tone of voice is one of the many factors we have to constantly think about when creating brand content as a digital agency. Getting the wrong tone of voice can have negative effects on brands, so it’s important that we get it right every time. We spoke to our SEO content writer, Samantha […]
It’s safe to say that the past few weeks will be a time that the majority of us will never forget and in the world of SEM, it’s been equally as turbulent. From a surge in slipper sales to everyone baking like they are about to meet Paul Hollywood, we have seen some interesting stats […]
In our final COVID-19 online marketing guide, we’ve chatted (remotely of course) to our SEO strategy team to find out what businesses should be doing during this crisis. SEO is one of the most important marketing channels right now, and taking your foot off the gas could be catastrophic for your visibility when online shopping […]
At Acquiro, we’ve never underestimated the power of social media; and even in these difficult times, we’re continuing to see some of the best results we’ve ever seen across platforms such as Facebook, Instagram and LinkedIn. We asked our own social media expert, Katie Fitzpatrick, to talk us through how she’s adapted her social strategies […]
The world as we know it has undergone a rapid transformation in recent months. From a PPC perspective, this has its ups and downs with various industries responding at alternate ends of the spectrum. What began as an eCommerce slump is now evolving into an online traffic surge as more people self-isolate in their homes. […]
Though we are currently in unprecedented times dealing with the COVID-19 pandemic, marketing your business online will still be a huge part of your overall company strategy. But what is the best way to do this? We asked our own digital PR specialist, Jennifer Jordan, for her tips on how to position your brand amongst […]
It’s Friday, which means it’s time for our weekly ‘Client Success’ share. This time we’re turning our attention to our Senior SEO Strategist, Claire Hunter. We approach every SEO client differently, mainly because we’ve learnt from experience that offering a ‘one size fits all’ package just doesn’t cut it in today’s market. This client approached […]
Another month, another industry awards event! The SEO team are back from a whirlwind visit to the beautiful city of Kraków to attend the much anticipated European Content Awards 2020. Our ‘Filtered Homes’ campaign for I Love Wallpaper was nominated yet again for Best Low Budget Campaign, this time at the European Content Awards alongside […]
It’s all well and good us telling you how great it is to work for Acquiro Digital. Every agency boasts about its Friday beers and holiday schemes (we have both and they’re good!) but what about your progression path when you join the team? In this blog series, we’re going to look at the career […]
