Today is International Coffee Day – a day to celebrate your favourite caffeinated beverage. If you’re feeling sleepy before work, going for a catch-up with friends, or meeting with a business associate, coffee is the guilty pleasure that allows you to bond with friends, colleagues and lovers. Whether it’s a decaf, iced or instant coffee, […]
Author Archives: Jordan
You may be searching for ways to grow your brand awareness online, or increase your website traffic and sales. PPC ads are the perfect solution. PPC is a great method for marketing your business and attracting new customers, but for those who are just getting to grips with it, it can be tough to understand. […]
Google and Microsoft are constantly evolving, meaning it can be very difficult to keep up with what is working and what isn’t in the world of paid advertising. This is why we are here to keep you up to date with the latest PPC updates. Did you know that according to Statista, as of June […]
Plenty of businesses know by now they should be doing search engine optimisation. Although, if you’re one of the few who are not and have no idea what SEO is, you’ve visited the right blog. What is search engine optimisation? Search engine optimisation (SEO) is the process of improving your website by increasing the quality […]
Being in the digital industry, it’s important for us to stay in the loop with the latest social media trends.Don’t worry if you’re struggling to keep up with the ever-changing updates because we’ll be updating you with June and July’s latest social media news. Social media is constantly evolving, meaning it can be difficult to […]
A brand’s tone of voice is one of the many factors we have to constantly think about when creating brand content as a digital agency. Getting the wrong tone of voice can have negative effects on brands, so it’s important that we get it right every time. We spoke to our SEO content writer, Samantha […]
It’s safe to say that the past few weeks will be a time that the majority of us will never forget and in the world of SEM, it’s been equally as turbulent. From a surge in slipper sales to everyone baking like they are about to meet Paul Hollywood, we have seen some interesting stats […]
In our final COVID-19 online marketing guide, we’ve chatted (remotely of course) to our SEO strategy team to find out what businesses should be doing during this crisis. SEO is one of the most important marketing channels right now, and taking your foot off the gas could be catastrophic for your visibility when online shopping […]
At Acquiro, we’ve never underestimated the power of social media; and even in these difficult times, we’re continuing to see some of the best results we’ve ever seen across platforms such as Facebook, Instagram and LinkedIn. We asked our own social media expert, Katie Fitzpatrick, to talk us through how she’s adapted her social strategies […]
The world as we know it has undergone a rapid transformation in recent months. From a PPC perspective, this has its ups and downs with various industries responding at alternate ends of the spectrum. What began as an eCommerce slump is now evolving into an online traffic surge as more people self-isolate in their homes. […]