If you follow the SEO community, or you’ve found yourself at the end of an SEO sales pitch, chances are you will have heard the acronym, E.A.T. E.A.T is the new SEO buzzword that has gained momentum ever since the August 2018 algorithm update (known as the Medic update), but what does it actually mean? […]
Whether you’re a business owner or a marketer, it’s highly likely that you have thought about digital PR for your brand. Proactively seeking ways to get your products seen by the right customer base whilst creating a good brand reputation in your industry are key in the development of a strong digital PR approach. But […]
When it comes to keyword research, more often than not we focus most of our attention on search volumes and opt for keywords with the highest searches. There’s no denying it’s an effective way to drive more traffic to your site, but it might not always lead to improvements in conversions which doesn’t achieve the overall goal of increasing revenue.
So, you’re doing keyword research? Let me guess, you’ve exhausted Google’s Keyword Planner, spent hours in Search Console and scraped everything you can from all those free keyword tools knocking about, yes? Bet you think you’re done now, right?
Shopify is a great platform for businesses who are just starting out and need a fast and easy to use e-commerce platform to launch their store. Generally, we wouldn’t recommend this for an established business due to the cost of higher turnover and lack of advanced features.
As someone who has built a career in SEO, specifically content, saying I’m no longer talking about it might seem strange. In reality, I’ll never stop talking about content, I love it, it’s what I do and it’s why I’ve built a content team so that I can KEEP talking about it.
It’s pretty self-explanatory, but in simple terms, voice search allows users to search via speech as opposed to typing into a search engine. Users are then provided results based on what terms the user has asked out loud rather than having to type the keywords into the search box. Think of all the energy you’re going to save not having to type anymore!
It’s safe to say we’ve had quite the year in 2018! Since we opened our doors in March there’s been some big changes, a few new faces and new surroundings. As we head into the New Year, we want to take a look back at some of the highlights of 2018 and give you a teaser of what’s to come in 2019…