Author Archives: Jordan

Why Fixating On Search Volume Could Be Harming Your Performance

When it comes to keyword research, more often than not we focus most of our attention on search volumes and opt for keywords with the highest searches. There’s no denying it’s an effective way to drive more traffic to your site, but it might not always lead to improvements in conversions which doesn’t achieve the overall goal of increasing revenue.

Posted in SEO

How To Optimise For Voice Search

It’s pretty self-explanatory, but in simple terms, voice search allows users to search via speech as opposed to typing into a search engine. Users are then provided results based on what terms the user has asked out loud rather than having to type the keywords into the search box. Think of all the energy you’re going to save not having to type anymore!

Posted in SEO
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