BC Profiles Case Study

BC Profiles is a family run business established in 1992 with head offices in Wakefield, West Yorkshire. Backed by more than 25 years of industry experience, BC Profiles offer first-rate PVC building materials and drainage supplies to a wide range of customers including high-quality roofline products, underground drainage, plumbing and waste pipes.

Our Objectives

BC Profiles needed a website that both looked and performed best in class, in what can be a very competitive market. At the same time, our PPC and SEO teams worked with BC Profiles to create a harmonious strategy that increased paid market share and organic conversions.

Free Site Health Check +

Jon Cooper – Tyre Savings

Ever since I’ve been with Acquiro I’ve always received a first class service for both my PPC and SEO marketing. If you are wanting quality fast results then I would definitely recommend this company.

How our Design & Development helped BC Profiles

Our team is vastly experienced, working across a range of platforms such as Shopify, WordPress, Magento & Visualsoft. Lets work together & create something special!

How our Design & Development team can help

Our team is vastly experienced, working across a range of platforms such as Shopify, WordPress, Magento & Visualsoft. Lets work together & create something special!

 

Pay per Click Management

Before approaching Acquiro Digital, BC Profiles were managing all of their PPC campaigns in-house. They were looking for an agency that could both improve their results and understand how their industry works.

92.62%

Conversion Rate Increase

278%

Revenue Increase

The Initial Goal

The goal was to increase paid Google market share via search and shopping campaigns whilst maintaining a profitable cost to revenue ratio.

Getting Setup

Acquiro spent time redeveloping the google shopping campaigns to improve the quality of data submitted to Google, shopping campaigns were segmented as per the website hierarchy with a separate campaign developed to specifically target high priority products. The search campaigns were optimised concurrently and mirrored the structure of the shopping campaigns.

Optimisation

Our team of analysts worked with the team at BC Profiles to build an attribution model which worked in harmony with other marketing channels; we established that high spend and frequent activity on Facebook correlated to a higher CTR and conversion rate on Google, at the time of setting up our attribution model, Facebook was a key channel in assisting conversions.

Once an attribution model had been set, Acquiro developed a stacked bidding model which programmatically managed keyword bids based on the given parameters.

Search Engine Optimisation

601%

Organic Visitation Increase

531%

Organic Revenue Increase

The Initial Goal

Organic revenue was only 12% of overall revenue with BC Profiles heavily reliant on the paid channel. We were given the target of increasing the percentage of organic revenue to 50% within a 12 month period.

Getting Setup

Our SEO team worked with the PPC department to identify the top search terms from paid search that generated the highest revenue and highest return on ad spend. These terms were used to create optimised page titles, header tags and internal links within the webpages of BC Profiles.

Optimisation

Our team of analysts worked with the team at BC Profiles to build an attribution model which worked in harmony with other marketing channels; we established that high spend and frequent activity on Facebook correlated to a higher CTR and conversion rate on Google, at the time of setting up our attribution model, Facebook was a key channel in assisting conversions.

Once an attribution model had been set, Acquiro developed a stacked bidding model which pro grammatically managed keyword bids based on the given parameters.

Organic conversion rate decreased due to the vast increase in non-branded search terms driving new visitors to the website.

Get in Touch...

If you want to know more about the services we offer at Acquiro Digital or want to know how we can help your business grow, we would love to hear from you. Give us a call, drop us an email or pop into the office for a chat with a member of the team.

Tel: 01642 130 340        Email: enquire@acquiro.agency

Opening Hours: 9:00 am - 5:00 pm Monday to Friday