Migration recovery strategy leads to small business success
Switching platforms is something that many choose to do in a bid for a more efficient website, but it doesn’t come without its challenges. One retailer who understands this is Kedel, who experienced a significant loss in sales after a previous migration.
Regaining what you once had can be a struggle, especially in a landscape full of retailers ready and waiting to take your place and your customers.
Kedel came to Acquiro after noticing that their PPC Account performance had seemingly plateaued. Competing in both the Google Shopping and search networks was proving tough in a crowded marketplace, where search terms such as ‘Recycled Plastic’ were becoming increasingly popular, and expensive. After a review of the account, Acquiro identified a number of issues that seemed to have been affecting the performance of the Google Ads campaigns.