A spring clean leads to increased monthly revenue without an increased budget

One of the most common issues we find when speaking to prospective clients is their trust that we can make a difference in their account. If a client has been with another agency for a number of years and has been told they’ve ‘hit the ceiling’ in regards to results, why would they trust that there is anywhere else to go? Sometimes, it pays to open your accounts to a fresh pair of eyes, just like Springfields did back in April 2020.

OBJECTIVES

Springfields, a leading bushcraft, survival & field sports shop situated in Burton Upon Trent approached us with a list of priority brands to focus on. They wanted to see a significant increase in their monthly revenue without changing their monthly budget.

OBJECTIVES

Springfields, a leading bushcraft, survival & field sports shop situated in Burton Upon Trent approached us with a list of priority brands to focus on. They wanted to see a significant increase in their monthly revenue without changing their monthly budget.

RESULTS

Springfields – ROAS

Increase In Return on Ad Spend

Springfield – Ad Revenue

Increase In Ad Revenue

Springfields – Transactions

Increase In Transactions

Springfield – CPC

Decrease in Cost Per Click

Springfield – Conversion Rate

Increase In Conversion Rate

HOW WE DID IT

Our initial analysis showed that the account had been neglected in terms of search term management and needed a good clean out of high spending irrelevant search terms. Further digging showed that campaigns set up historically were experiencing a depleting budget by 6 pm. This meant that the ads set up were not showing throughout the evening. To counteract this we duplicated the campaigns and added ad scheduling so that the original campaigns showed ads from 12 am – 6 pm, and the evening campaigns showed from 6 pm – 12 am. This took away the risk of our shopping campaigns being limited by budget on a regular basis, ensuring that we didn’t have to keep increasing our daily budgets and avoiding unnecessary overspending.

 

The new evening campaigns have since had a return on ad spend (ROAS) of 10/1 and at the end of our first full month working on the account, the client recorded the best month in the company’s history for web sales. Following these improvements we have since expanded our campaigns to focus on more of the big Bushcraft brands available on the site.

Often, accounts can get stagnant and without a fresh pair of eyes, you run the risk of missing obvious opportunities. In this instance, our PPC analysts were able to identify key aspects of the account that could be easily amended to provide immediate results for the client followed by an in-depth strategy that takes into account new consumer shopping behaviours.

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