As we continue to adjust to life outside of lockdown, online retailers are faced with a very different landscape. After months of unrest and unease, shoppers are returning to the high-street and whether your business thrived or barely survived during the pandemic, it’s more important than ever to maintain a strong online presence. We asked […]
Category Archives: SEO
09
Apr
Apr
In our final COVID-19 online marketing guide, we’ve chatted (remotely of course) to our SEO strategy team to find out what businesses should be doing during this crisis. SEO is one of the most important marketing channels right now, and taking your foot off the gas could be catastrophic for your visibility when online shopping […]
02
Apr
Apr
Though we are currently in unprecedented times dealing with the COVID-19 pandemic, marketing your business online will still be a huge part of your overall company strategy. But what is the best way to do this? We asked our own digital PR specialist, Jennifer Jordan, for her tips on how to position your brand amongst […]
13
Mar
Mar
It’s Friday, which means it’s time for our weekly ‘Client Success’ share. This time we’re turning our attention to our Senior SEO Strategist, Claire Hunter. We approach every SEO client differently, mainly because we’ve learnt from experience that offering a ‘one size fits all’ package just doesn’t cut it in today’s market. This client approached […]
09
Mar
Mar
Another month, another industry awards event! The SEO team are back from a whirlwind visit to the beautiful city of Kraków to attend the much anticipated European Content Awards 2020. Our ‘Filtered Homes’ campaign for I Love Wallpaper was nominated yet again for Best Low Budget Campaign, this time at the European Content Awards alongside […]
25
Oct
Oct
We’ve made it to the end of the week; it’s been one of those ones where you feel like you haven’t stopped and you’re counting down each day for a gin at the weekend. But, it’s Friday, we’re a few hours away from the weekend, so let’s celebrate with a dose of client success that […]
28
Aug
Aug
Your organic revenue is showing a decrease, yet you’ve spent hours optimising your site, building good quality links and creating a user-friendly website. It can be disheartening, but it isn’t all bad news. We take a look into why this may be happening and why it might not be such a bad thing. Checking your […]
09
Aug
Aug
If you follow the SEO community, or you’ve found yourself at the end of an SEO sales pitch, chances are you will have heard the acronym, E.A.T. E.A.T is the new SEO buzzword that has gained momentum ever since the August 2018 algorithm update (known as the Medic update), but what does it actually mean? […]
19
Jul
Jul
Whether you’re a business owner or a marketer, it’s highly likely that you have thought about digital PR for your brand. Proactively seeking ways to get your products seen by the right customer base whilst creating a good brand reputation in your industry are key in the development of a strong digital PR approach. But […]
15
Apr
Apr
When it comes to keyword research, more often than not we focus most of our attention on search volumes and opt for keywords with the highest searches. There’s no denying it’s an effective way to drive more traffic to your site, but it might not always lead to improvements in conversions which doesn’t achieve the overall goal of increasing revenue.
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